Have changed materially in recent months, operational issues across fulfillmentĬenters and a longer ramp-up time for the company’s newest facility haveĬaused management to scale back its marketing/customer acquisition activity "While the competitive landscape for Blue Apron doesn’t appear to “We are beginning a new chapter as a public company, and remain focused on our long-term strategy to build an iconic consumer brand, develop a more diverse product portfolio and further build out an end-to-end supply chain platform," CEO Matt Salzberg said in a statement.īlue Apron lowered its IPO share prices from $15 to17 to $10 to $11 before the company went public on June 29. It' a $2.2 billion-and-growing business, according to the Chicago-based food industry consultancy Pentallect.īlue Apron's reported revenues increased 18% year-over-year It provides curated packages of pre-measured ingredients and recipes cards designed to let people cook gourmet-style fresh food at home. The company has been viewed as the star in the meal-kit world.
The company had 4.03 million orders, down from 4.27 million, and 943,000 customers, down from 1.03 million. Blue Apron saw its number of orders and of customers drop in the second quarter from the first.
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